Why are micro-mobility companies failing to take off?
This article is also available here in Spanish.

Why are micro-mobility companies failing to take off?

My list

Author | M. Martínez Euklidiadas

Many cities in 2018 were inundated with personal mobility vehicles rented by companies by the minute, but many gradually or abruptly disappeared, even abandoning entire fleets.

The micro-mobility business, a field in transportation that involves a range of light vehicles such as scooters, PMVs in general or shared bicycles, is just not taking off. What are the obstacles? What are the main failures in terms of implementing this form of mobility, which, on the other hand, is necessary?

Invasion of micro-mobility: the day that scooters took over the streets

Cities around the world saw how, overnight, dockless electric scooters took over the streets. According to this report, scooters went from being non-existent in 2017 to doing 38.5 million trips in the United States just one year later.

What was going to be a help for urban mobility (they take up very little space on roads and when parked, they are electric and shared) became a nightmare for pedestrians and bothersome for motorized vehicles, who felt their space had been invaded.

Not in my lane! The battle for the urban space with PMVs

Personal mobility vehicles unleashed a territorial battle in a matter of weeks. Although it is a vehicle under any definition, existing motorized vehicles were not particularly prepared to share the road with this form of transport. For many drivers, scooters have become a nuisance like bicycles or light motorcycles.

For almost all pedestrians, who saw sidewalks taken over by dozens of parked scooters, it became a problem of accessibility and even safety: when PMV drivers discovered how unsafe it was to drive with cars, they started using sidewalks, making these unsafe.

micro-mobility 2

Regulations for scooters arrived ‘very’ late

Urban legislators were inundated with complaints from all sectors of the population. Car drivers were asking for them to be taken off the streets and would run over (unintentionally) PMV drivers, motorcyclists complained about them using their parking spaces, pedestrians and cyclists were injured and sent to ER or they were unable to walk along the sidewalks. This posed an added accessibility problem for visually impaired people, older people, people with reduced mobility, people pushing strollers, etc.

Furthermore, in nearly all countries, scooters were classified as bicycles in terms of specific legislation, which translates into people without any form of driving license being able to drive these vehicles, which can reach speeds of 50 km/h in many cases, carry a second passenger, ignore road signs, etc., all without having to take out third party liability insurance.

But when the regulation was published in some countries of Central Europe, the love-hate relationship with this form of transport was already being felt, and public opinion was partially against the implementation of large fleets of scooters, including mobility experts, when they discovered that scooters could substitute walking trips without attracting too many drivers.

There is no doubt that shared personal mobility vehicles, i.e. belonging to private companies operating on a rental per minute basis, could actually relieve road traffic congestions when the alternative is to go by car, although it is not really a help when those users used to walk. Finding the balance between modes of transport is one of the challenges of 21st century cities in their journey towards pedestrianization.

Images | Ernest Ojeh, Jonas Jacobsson

Related Content

Recommended profiles for you

SB
Stephane Bazire
Circuit de Barcelona Catalunya
Chief Strategy Officer
BR
Bob Randsdorp
Royal HaskoningDHV
Director Business Development Smart Mobility
MH
Mathis Heller
Mathis Heller Design
Owner and Design Director
DV
DANIELA VASARI
PLUSERVICE
ITS PROJECTS MANAGER
FB
Furkan Bacak
ITU
Student
JM
Julia Mota
Instituto Pereira Passos
Intern
LR
Lisa Rylander
UPC
Industrial and Mangement Student
LQ
Leial123 Qiu
Beijing Greatlands Exhibition Co. ,Ltd
general manager
AJ
Aleksei Jersovski
Bikeep Inc
Business Development Manager
SJ
Scott Jamar
Self
Advisor
NS
Natalija Sapovala
UPC
Student
AM
Artur Mausbach
Royal College of Art
Senior Research Fellow. Automotive Transitions Studio Leader
JR
Juan Rendon
Technical universitz munich
Master candidate in transport systems
CD
Céline Dailly
Choose Paris Region
Head of international and institutional partnerships
CS
Charlotte s
S
Design director
CF
Cieplik Felix
Stadt Hildesheim
SV
Sandro vettori
Sifra
ceo
MS
Marcel Sala
Selfemployed
Engineering consultant
RZ
Rosilawati Zainol
Universiti Malaya
MC
Marcelo Chakerian
Business Commercial Management srl
CEO