Why are micro-mobility companies failing to take off?
This article is also available here in Spanish.

Why are micro-mobility companies failing to take off?

My list

Author | M. Martínez Euklidiadas

Many cities in 2018 were inundated with personal mobility vehicles rented by companies by the minute, but many gradually or abruptly disappeared, even abandoning entire fleets.

The micro-mobility business, a field in transportation that involves a range of light vehicles such as scooters, PMVs in general or shared bicycles, is just not taking off. What are the obstacles? What are the main failures in terms of implementing this form of mobility, which, on the other hand, is necessary?

Invasion of micro-mobility: the day that scooters took over the streets

Cities around the world saw how, overnight, dockless electric scooters took over the streets. According to this report, scooters went from being non-existent in 2017 to doing 38.5 million trips in the United States just one year later.

What was going to be a help for urban mobility (they take up very little space on roads and when parked, they are electric and shared) became a nightmare for pedestrians and bothersome for motorized vehicles, who felt their space had been invaded.

Not in my lane! The battle for the urban space with PMVs

Personal mobility vehicles unleashed a territorial battle in a matter of weeks. Although it is a vehicle under any definition, existing motorized vehicles were not particularly prepared to share the road with this form of transport. For many drivers, scooters have become a nuisance like bicycles or light motorcycles.

For almost all pedestrians, who saw sidewalks taken over by dozens of parked scooters, it became a problem of accessibility and even safety: when PMV drivers discovered how unsafe it was to drive with cars, they started using sidewalks, making these unsafe.

micro-mobility 2

Regulations for scooters arrived ‘very’ late

Urban legislators were inundated with complaints from all sectors of the population. Car drivers were asking for them to be taken off the streets and would run over (unintentionally) PMV drivers, motorcyclists complained about them using their parking spaces, pedestrians and cyclists were injured and sent to ER or they were unable to walk along the sidewalks. This posed an added accessibility problem for visually impaired people, older people, people with reduced mobility, people pushing strollers, etc.

Furthermore, in nearly all countries, scooters were classified as bicycles in terms of specific legislation, which translates into people without any form of driving license being able to drive these vehicles, which can reach speeds of 50 km/h in many cases, carry a second passenger, ignore road signs, etc., all without having to take out third party liability insurance.

But when the regulation was published in some countries of Central Europe, the love-hate relationship with this form of transport was already being felt, and public opinion was partially against the implementation of large fleets of scooters, including mobility experts, when they discovered that scooters could substitute walking trips without attracting too many drivers.

There is no doubt that shared personal mobility vehicles, i.e. belonging to private companies operating on a rental per minute basis, could actually relieve road traffic congestions when the alternative is to go by car, although it is not really a help when those users used to walk. Finding the balance between modes of transport is one of the challenges of 21st century cities in their journey towards pedestrianization.

Images | Ernest Ojeh, Jonas Jacobsson

Related Content

Recommended profiles for you

EP
Emre Pekkan
ACCIO
Turkey Office Director
SW
Samantha Sutton Whitaker
C14TORCE
Project Manager
PR
Peter Rødbro
carmuterpass.com
Founder
MZ
Monika Zimmermann
Monika B Zimmermann
Owner
GM
Giampiero Maggioni
Independent
Self-employed
MK
Mateusz Kaluza
EIT Urban Mobility
EIT UM IH South Intern
HC
HEREDIA CIUDAD DE LAS FLORES COSTA RICA
HEREDIA CIUDAD DE LAS FLORES
ENCARGADO
MS
Meritxell Salas
FGC
Strategic & Prospective Planning Specialist
SA
Sanjay Avhad
Aadvika Engineers Pvt Ltd
Director
MC
Miguel Carrone
Startup League
My mission is to help identify the best startups in Europe and the ecosystems.
PC
patricia calvo
eventisimo, s.l.u
general manager
UP
Unai Pazos
Clúster Movilidad y Logística - ITS Euskadi
International área director
NI
Nicolas Infante
BTS
Student
JO
Jose Antonio Ondiviela Garcia
Microsoft
Western Europe Industry Executive - Government SmartCities
AB
Arnau Blanch
Endesa X
B2G Marketing & Sales
TS
Tom Schnekenburger
University of Windsor
Building the Smart City Strategy for our region.
AT
ADOLFO TRONCOSO
HABLAIP.COM
Development
HN
Hilda Nathnael
City of Windhoek
Unit Cordinator
MM
Moritz Mierisch
S O NAH GmbH
Head of Business Development
KS
Katarzyna Stanek
atene KOM
Consultant Funding and Finance for public sector on projects on digital transformation