Pre-pandemic, the rental and resale retail markets were both heating up naturally as consumers grew more eco-conscious. Subscriptions and memberships were hot as e-commerce steadily climbed and retailers sought ways to build customer loyalty and forge digital-native brands.
Then the health crisis hit. While the rental market has felt the full swing of new challenges from COVID-19, a new wave of budget-conscious shoppers may be a boon for resale. Subscriptions and memberships are benefiting from both a burst in e-commerce activity and new demands for the physical one-stop-shop.Below, RIS examines the current and future states of resale, rental and subscription/membership models and how they are revolutionizing retail in 2020 and beyond.
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