When business leaders talk about digital transformation, they often pay more attention to the word digital than the word transformation. That’s an easy but serious mistake. When the subject comes up, the first question that anybody should ask is this: What kind of transformation are we really talking about, and how does it differ from the other market transformations my firm has always faced?
I have some thoughts about that. For the past 20 years, in my research and my teaching, I’ve focused on how digital transformation impacts firms and markets — and that work has allowed me to identify two important characteristics of digital transformation. Each creates new challenges and opportunities for industry leaders.
+INFO: Harvard Business Review
+PHOTO: Harvard Business Review
