The traditional focus on shareholder value is changing, and fast. It’s no longer just about making money; corporate purpose is also a major game-changer. For most companies, however, that doesn’t go much further than a carefully crafted statement purpose. What should corporate purpose really be about? And what should be the principles guiding it?
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Corporate Purpose: from Trend to Reality
Chair
Daniel Truran
Managing Director at ebbf, B Corp Ambassador, Cofounder Impact Hub Madrid. ebbf.org, B Lab Europe, NOW.partners. Madrid.
Speakers
Mathias Vicherat
General Secretary. Danone. Paris, France
Cristina Sánchez García
Executive Director. UN Global Compact Spain. Madrid, Spain
Marcello Palazzi
Founder B Lab Europe & B Corp Global Ambassador. B Lab Europe. Amsterdam, Netherlands
Antonio Espinosa de los Monteros
CEO. Auara. Madrid, Spain